9o9Designs

Overview

There is psychology behind color. Color can invoke emotion and can define what a person thinks when they see a brand. This resource is provided to aid in making a decision on the colors that you would like to use for your website (or any digital asset) according to the emotions you would like to associate with your brand. The entire palette doesn't have to be used, you can reference any color in any palette as a directive for what you like. This system serves merely as a reference.

To get started, review all available palettes below or click on the "Filter Color Palette" title, check any three emotions that you would like to associate with your brand (or select a category of palettes to display) then press the "Filter By Emotions" or "Filter By Category" button to filter the color palettes based on your criteria.