Color Chart

Color inspo for your brand.

There is a psychology to color. Color can invoke emotion and can define a brand. This resource is provided to aid in making a decision on the colors that you would like to use for your website (or any digital asset). The entire pallet does have to be used, you can reference any color in any palette as a directive for what you like. This system serves merely as a guide.

To get started, check any three emotions that you would like for you or your audience to experience, or select a category of palettes to display.

Check Three
Emotions

Ambitious
Animated
Balanced
Bold
Brave
Calm
Cheerful
Clarity
Clean
Compassionate
Competent
Confident
Creative
Dependable
Desire
Destruction
Dexterity
Distraction
Dramatic
Dynamic
Easy
Energetic
Enthusiastic
Exciting
Feminine
Fierce
Freedom
Friendly
Growth
Happy
Healing
Ideal
Imaginative
Integrity
Intelligent
Intense
Jealous
Joyful
Light
Lively
Love
Loyal
Luxurious
Mature
Nature
Open
Organized
Original
Peaceful
Perseverance
Playful
Powerful
Optimistic
Predictable
Quality
Reliable
Resourceful
Royal
Safety
Secure
Serene
Serious
Sincere
Simple
Sophisticated
Spiritual
Stable
Strength
Successful
Supportive
Suppressed
Sweet
Trustworty
United
Wisdom
Youthful

-- OR --

Select a
Palette Category