What is Search Engine Optimization (SEO)? Search Engine Optimization are methods applied to websites to increase your ranking in results returned in search engines. To help you understand this concept, you can visit Google.com or Bing.com and conduct a search for anything you’d like. Results will return. One would think that results would be returned solely based on what you type into the search box, but this is not 100% the case. Results are returned based on many factors that make what is called a rank. The rank is what is used to prioritize search results.
Why is the rank important? When people search for various things using a search engine, they typically click on the first result then go down the line of results that are returned. The higher in the result set you are, the greater the likelihood that you would receive a site visitor. More site visitors can translate into more potential business.
What are SEO benefits?