Responsive design is a website’s ability to adapt to various screen sizes. Technology today can be accessed from various devices. The ability for your audience to be able to use your website on any device with the same or similar user experience is important for not only retaining a user on your website but is just as important for making a potential sale to a client from any type of device. According to Statista.com1, worldwide online sales were slated to reach 1.4 trillion dollars (this was as of June, 2020) and by 2023 reach 6.542 trillion dollars. According to Sleeknote.com there are roughly 70.5 billion online shoppers and roughly 50% of the online shoppers will shop via mobile devices. 35.25 billion people who shop on their mobile device is a very good reason to make sure your website is responsive across all devices.
Call to Actions (CTAs) are forms that are strategically embedded on websites that prompt the site visitor to respond to a request for action. If properly embedded into a website, these forms have the ability to capture resourceful information that could potentially lead a sale or business connection. CTAs can be tailored for the need, for example, if the goal is to gain more blog or email subscribers, a subscribe CTA form can be added that prompts the site visitor to provide their name and email address to subscribe to the email subscription list. Whatever the purpose, your website developer can assist with tailoring the appropriate CTAs for your company’s website.
Blogs are great for providing your website with fresh new content. If your business doesn’t have new products or services on a daily basis, a blog is a great way to introduce your website to new content. Every time search engine bots crawl your website, they search for changes, particularly with the home page. Every time a bot registers a change, this increases your SEO value. The amount of increase is unknown, but an increase in ranking means that you can be one step closer to being moved up to the first page of results. When reading [9o9’s blog on SEO] (link to SEO blog), you will learn that SEO ranking is directly connected to your placement in search results. So, if blogging is not your forte or a part of your marketing strategy, it is good to incorporate a blogging regimen into your marketing strategy, even if only for SEO purposes.
It is possible that some of the concepts proposed will require a complete re-do of your website, and every concept proposed can be implemented by a skilled web-developer. While there may be a significant cost associated, the benefits may outweigh the cost. Contact 9o9 Designs to receive assistance with implementing any of the services. We’d love to work with you.